For clients where we manage your analytics, we’ve upgraded you to Google Analytics 4 and have streamlined script insertion by using Google Tag Manager. Our objective here is both to consolidate analytics based plugins for performance reasons as well as migrate you to the next version of Google Analytics. For clients that didn’t have any analytics running, we’ve gone ahead and set this up for you as well.
If you were already using Universal Google Analytics, don’t worry, we’re continuing to run it and Google Analytics 4 (GA4) in parallel. If you would like more information or what to do more with your analytics, please contact us at firstname.lastname@example.org.