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Support for RFM Analysis

There is a new extension available in the CiviCRM ecosystem that supports RFM Analysis (Recency, Frequency, Monetary value), an emerging trend in marketing that attempts to better track and understand constituent engagement. This analysis is equally important in the nonprofit space as it can be applied to better understand donor intent and capacity. We’re currently evaluating this extension for Greenleaf ONE. More details can be found at and at